PowerShot SX740 HS (Delivery will take 2 months)

HK$3,280.00

Coupled with latest DIGIC 8 digital imaging processor, 4K UHD movie shooting with support of Digital 5-axis IS and Dynamic IS, powerful 40x Superzoom and 1cm Macro shooting, PowerShot SX740 HS suits for both distant and close-up or motion and still topics. The camera also offers built-in Wi-Fi for remote shooting and newly supports automatic image transfer to PC or smartphones features, users can capture and share everyday moments at ease.

*Only black color is available in Hong Kong and Macau.

More Information
Pixels 20.3MP
Image Sensor Type Digital compact AF/AE camera with built-in flash
Camera Effective Pixels Approx. 20.3 megapixels
Image Sensor Size 1/2.3” Type
Lens Focal Length 24mm (W) - 960mm (T)
Optical Zoom 40x
Focus Range 35mm Film Equivalent Auto: 1cm - infinity (W) / 2m - infinity (T) Macro: 1cm - 50cm (W)
Image Stabilizer IS System Lens-shift type
Digital Image Processor DIGIC 8
LCD Monitor TFT color liquid crystal
AF System Contrast detection AF
Metering System Real-time metering with image sensor
(1) Evaluative metering
(2) Spot metering
(3) Center-weighted average metering
Exposure Compensation Manual: +/-3 stops in 1/3-stop increments
ISO Speed ISO Auto range: ISO 100 – ISO 800 set automatically

P, Tv, Av, M: ISO Auto, ISO 100 - ISO 3200 set manually (in 1-stop increments)
White Balance +/-3 stops in 1/3-stop increments
Shutter Speeds 1/3200 to 15 sec. (Total shutter speed range, available range varies by shooting mode)
F/number f/3.3-f/8 (W) f/6.9-f/8 (T)
Flash Modes Retractable, manual pop-up flash
Flash Range 50cm - 9.0m (W) / 50cm - 4.5m (T)
Shooting Modes (1) Scene Intelligent Auto Mode
(2) Hybrid Auto Mode
(3) Food Mode
(4) Self-Portrait Mode
(5) Sports Mode
(6) Creative zone (Manual exposure, Aperture-priority AE, Shutter-priority AE, Program AE)
(7) SCN (Portrait, Smooth Skin, Handheld Night Scene, Grainy B/W, Soft Focus Effect, Fish-Eye Effect, Art Bold Effect, Water Painting Effect, Toy Camera Effect, Miniature Effect, Fireworks)
Digital Zoom Still Images/Movies: Approx. 4x (up to approx. 160x in combination with optical zoom)
Continuous Shooting [High-speed continuous shooting]
One-Shot AF: Max. approx. 10.0 shots/sec.
Servo AF: Max. approx. 7.4 shots/sec.

[Low-speed continuous shooting speed]
One-Shot AF: Max. approx. 4.0 shots/sec.
Servo AF: Max. approx. 4.0 shots/sec.

*Figures are based on Canon’s testing standards using shutter speed at 1/500 sec.,default aspect ratio and a 32GB (UHS-I Speed Class 3) SD card. Continuous shooting speed may become slower depending on the shutter speed, aperture, subject conditions, brightness, lens focal length, flash use, etc.
Number of Images Shot [Number of Still Image Shots] CIPA Standards (At room temperature): 265 shots ECO mode: 370 shots
[Movie Recording Time] CIPA Standards (At room temperature): Approx. 60 min. Continuous Shooting^: 100 min.
Recording Media SD/SDHC*/SDXC* memory cards * UHS-I compatible
Data Type DCF-compliant DPOF compatible (Version 1.1)
Recording pixels [4:3]
(1) Large (Fine / Normal): 5184 × 3888
(2) Medium (Fine / Normal): 3648 × 2736
(3) Small (Fine): 2432 × 1824

[3:2]
(1) Large (Fine / Normal): 5184 × 3456
(2) Medium (Fine / Normal): 3648 × 2432
(3) Small (Fine): 2432 × 1616

[16:9]
(1) Large: 5184 × 2912
(2) Medium: 3648 × 2048
(3) Small: 2432 × 1368

[1:1]
(1) Large: 3888 × 3888
(2) Medium: 2736 × 2736
(3) Small: 1824 × 1824
Compatible printers PictBridge-compatible printers (USB and Wireless LAN)
Interface languages 31
Power Source Battery Pack NB-13L (Quantity 1)
Dimensions (W x H x D) 110.1 x 63.8 x 39.9mm
Weight Body Only: Approx. 275g
  • Powerful 40x optical zoom (24-960mm) with 3.5-stop1 shake compensation optical image stabilizer (IS) in a pocket-sized body
  • 20.3-megapixel High Sensitivity back-illuminated CMOS image sensor
  • Equipped with powerful DIGIC 8 digital imaging processor that delivers the latest Canon’s image functions
  • Built-in with Bluetooth ® low energy technology for easy wake-up of camera, GPS information acquisition and remote control from smartphones2
  • Built-in Wi-Fi for remote shooting and newly supports automatic image transfer to PC3 or smartphones4
  • 1cm Macro shooting
  • Supports 4K UHD movie shooting5 (120Mbps bit-rate) and “4K Frame Grab” function6
  • Supports Digital 5-axis IS, Dynamic IS and Auto Level function even in 4K UHD movie shooting
  • 4K UHD and Full HD Time-lapse movie function
  • Max. 10 FPS high-speed continuous shooting and Max. 7.4 FPS continuous shooting with SERVO AF
  • Dual Sensing IS is added to enhance the image stabilization effect during still image shooting
  • Zoom Framing Assist function for finding shooting subject easily under tele-shooting
  • 3-inch 920,000-dot vari-angle LCD
  • Self-Portrait mode with built-in smooth skin and background defocus functions
  • New “Food” scene mode is available for shooting bright and colorful food photos
  • Full HD Hybrid Auto mode, a fusion of movie digest and auto modes to capture amazing moments easily
  • Video Snapshot combines 4 to 8 sec short movies into one single movie for easy sharing
  • 6 Creative Filters including Miniature effect and Fish-eye effect
  • Date stamp function for adding shooting date or time on photos
  • Supports USB battery charging
  • “Feature Assistant” Graphical User Interface is added for beginners to understand the functions easily


1 CIPA compliant, at focal length of 350mm (35mm equivalent).
2 Establishing pairing beforehand between the camera and smart device is required. Both camera and smartphone have to be within a certain distance. For Android, Android 5.0 (or later) and Bluetooth 4.0 (or later) are required. For iOS, Bluetooth 4.0 (or later) is required. In remote shooting and Image viewing mode, connection will be switched from Bluetooth to Wi-Fi connection. While Wi-Fi connection is established, GPS data cannot be renewed.
3 IEEE 802.11 b/g/n 2.4GHz band only. Both the camera and computer must be connected to the same Wi-Fi network. Image Transfer Utility 2 must be installed in the computer. Pairing of the camera and the software is required for the first time. When sending images automatically, the camera must be turned on, and the computer must also be turned on and logged in. To automatically transfer new/non-transferred images only, proper setting is necessary.
4 Camera Connect must be installed.
5 4K shooting takes place by cropping pixels from the center of the image sensor. 
6 Frame Grab from Full HD/HD movies is not possible. As movie frames are saved as still images, image quality is not equivalent to normal still images. Aspect ratio is 16:9.

Box Content

  • PowerShot SX740 HS
  • Battery Pack NB-13L
  • Battery Charger CB-2LHE(with Power Cord)
  • Wrist Strap WS-800
  • Instruction Manual
  • Purchase Record Card
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